Is simply setting up a Web page enough?
How do you let people know about it?

Shout it from the roof tops. Write it in the sky.
Promote until your budget pops, until they all surf by.

Announce in proper newsgroups. Mail directly through the post.
Fire up the sales troops. Televise the most.

A 1-800 number won't get you any calls.
Unless you advertise it and paint it on the walls.

Put it on your letterhead. Put it on your cards.
A Web site will be left for dead unless it's known on Mars.

Your Web site can be funny, pretty, useful, crisp and clean,
But if you don't promote it, its message won't be seen.

World Wide Web Marketing by Jim Stern